NN07 was founded in 2007 by Victor Lindh and Ulrik Pedersen, who both had a background in the Danish Bruuns Bazaar. The abbreviation stands for No Nationality and their vision was to create a boundless fashion that stands against temporary trends. The idea of the brand came during a trip to Tokyo, and Japan came to play a major role in their creation, gaining inspiration and often using Japanese cotton qualities as well as sewing solutions. They spent a lot of time on material selection and detail work. The idea is that the user himself, with time, will put his own mark on the garment. Sustainability and quality are essential.