POC is a Swedish company founded in 2005. The first goal was to revolutionize the ski industry by reducing the force transmitted to the brain and body in the event of a crash. At the ISPO fair, this was given a great deal of attention and it was quick to grow, as this obviously is considered a priority in sport. The technology and materials used for helmets and body care are developed in collaboration with the POC Lab, which consists of some of the world's top athletic experts, brain researchers and specialists in spinal cord injuries. Today, POC is leading in the market for skiers and cyclists, and is considered one of the biggest brands when it comes to safety.