In 1905, Charles Beckman, a successful local shoe merchant, created the Red Wing Shoe Company with 14 other investors. The first generation of shoe making craftsmen cut Red Wing's heavy-weight leather by hand. In 1966, renowned American artist Norman Rockwell was hired to create ads for the company. Most Red Wing work boots are made using the Goodyear welt construction. This traditional construction process was patented in 1869. This elaborate method of stitching a thin leather welt together with the upper and the leather insole yields the highest quality shoes that are both durable and comfortable. Welt construction also makes resoling of boots possible, guaranteeing continued, long-term use.