Replay was founded in 1878 in Italy by Claudio Bizoli. It did not take long until their name was well known, during the 80's its denim shirts and jeans in Japanese denim got very popular. Since then, Replay has grown to become one of the major players in the jeans and denim market. Many of their jeans are hand-worn in Italy for a unique and individual feel. At the end of the day, we have worked to develop innovative materials as a complement to classic jeans. One of the more prominent pairs has become their Hyperflex collection aimed at giving the user maximum freedom of movement.