Snoot was founded in Stockholm by Peter Blom, who was the founder of Peak Performance. It released its first collection in 2009, consisting of 4 different models made in only 100 numbered copies. The idea behind Snoot is to combine the sporting industry's stringent demands on functionality and durability with the fashion world's feel for material, fit and design. Snoot strives to manufacture jackets that not only look good but have a high technical function. It is often used by innovative materials and techniques to broaden their supply.