Early spring 2017 Sea Life started selling exclusive sneakers by Italian Diemme.
Some designs sold out only after a few weeks in store. This successfull start made us believe that we had a great new brand to offer and work with!
Diemme M Veneto Low navy suede is one of our top selling designs.
Diemme was founded in 1992 by the brothers Dennis and Marco Signor, and has long been known
for their hiking, climbing and military boots.
Sea Life has been watching Diemme for a long period of time but it was not until the summer of 2016 that we
realized that we had to have them. They were presenting them at Pitti Uumo in Florence.
It was significant that Diemme was the favorite brand among fashion interested and well-dressed men in
the big cities where Diemme delivers handmade high quality shoes. A great focus is on
manufacturing details and materials selection.
All Diemme shoes are manufactured by hand at the Diemme factory located in One di Fonte, Veneto,
in northeastern Italy, and yet Diemme continues to manufacture shoes for most others well-known
exclusive brands, such as Chanel, Gucci, Salvatore Ferragamo and Bottega Veneta.
In addition to their own collections, they are collaborating and producing shoes together with Stone Island,
Vans, Carhartt and Burton snowboards.
In the region where Diemme is located there are many small family-owned shoe companies, everyone supporting
each other and together they create a small and familiar network for producing small series of high quality
products. They offer superior knowledge about their material and carefully choose only the best there is.
The key is that by using hand made and high quality shoes, they will last longer and offer "good value for money”.
Sea Lifes favorite design at the moment is Roccia Vet in black and real leather.
In the upcoming collections, the Diemme project is a collaboration between the factory in
Italy, the Norwegian design and sales company Blender Agency, Japanese design and sales company,
GMT Tokyo and Swedish distributor MnO International.
We sell Diemme online at sealife.se, at our store in Malmö, Emporia and our oldest store at Sturegatan in the center of Stockholm.
Sea Life Sturegatan offers great knowledge about Diemme.
Say hello to Ömer and Christofer and the rest of our staff to learn more of what Diemme has to offer as well as our other brands!
Comments by Sturegatan: In addition to the incredible materials and color choices
Diemme produces their shoes with a great sole which is a big advantage.
Unlike many of their competitors, Diemme chooses to add comfort to the sole.
This is unusual in the genre of luxury sneakers and is greatly appreciated by our customers.